Number of luxury brands related posts by influencers in China 2023
Between March 2022 and March 2023, Chanel was the most trending luxury brand among influencers on the Chinese social commerce platform Xiaohongshu. During the measured period, there were approximately 376,000 posts by KOLs (aka key opinion leaders) mentioning the fashion icon. Hermes and Dior were other most discussed high-end labels on Chinese social media platforms Weibo and Douyin.