Impact of inflation on brand loyalty in the UK 2022, by consumer age

Published by Statista Research Department, Apr 2, 2024
During a 2022 survey, 72 percent of responding consumers aged 16 to 24 from the United Kingdom stated that inflation and/or the cost-of-living crisis made them leave brands they had previously been loyal to in order to save money. The share decreased with the rising age of consumers.

Share of consumers who left a brand they had previously been loyal to in order to save money in the United Kingdom as of August 2022, by age group

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Source

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Release date

November 2022

Region

United Kingdom

Survey time period

August 2022

Number of respondents

2,000 respondents

Age group

16 years and older

Supplementary notes

The source does not provide information about the type of survey used.

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