Christmas gifts desired by Germany consumers 2023

This statistic shows the results of a survey conducted in Germany in October 2023. German consumers were asked what kind of Christmas gift they would be happy about receiving. During the survey, over a third of the respondents stated that they would be happy to get gift cards or vouchers, making it the most desired type of Christmas gift that year.

Christmas gifts most desired by consumers in Germany in 2023

Characteristic	Share of respondents
Vouchers / gift cards	35%
Money (cash or transfer)	30%
Cosmetics, perfume, body care	25%
Clothing, textiles, shoes	24%
Books, eBooks	21%
Event tickets	18%
Travel	18%
Smartphones, tablets and accessories	17%
Jewelry and watches	14%
Food, drinks	11%
Consumer electronics	11%
Computer, computer accessories	11%
Decoration articles	11%
Household appliances	9%
Board games, toys, dolls, etc.	8%
Furniture	6%
Donation to charity	3%
Other	4%
Don't know	8%
I don't want to receive anything	11%

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Release date

November 2023

More information

Region

Germany

Survey time period

October 19 to 30, 2023

Number of respondents

1,040 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "What kind of Christmas gift would you personally be happy about?"

Multiple answers were possible.

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