Share of shoppers purchasing groceries online on a monthly basis 2023, by country

Published by Lynn Beyrouthy, Feb 15, 2024
On average, a quarter of global shoppers were purchasing groceries online on a monthly basis in the second quarter of 2023. The United Kingdom had the highest share of monthly online grocery shoppers, at 43 percent, followed closely by the United States at 42 percent. In contrast, only 15 percent of Polish respondents reported shopping for groceries online on a monthly basis.

Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country

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Release date

February 2024

Region

Worldwide

Survey time period

Q2 2023

Number of respondents

19,293 respondents*

Supplementary notes

*Sample sizes usually include a minimum of 1,000 respondents in each country.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
The date of release is the date of access.

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