It was found that in 2021, the healthcare and pharmaceutical industry in the United States spent nearly 14 billion U.S dollars on digital advertising in the country. According to recent projections the sector's digital ad spend will grow further and reach 19.66 billion dollars by the end of 2024.
Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars)
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Other statistics that may interest you Pharma and healthcare industry advertising in the U.S.
Overview - pharma & healthcare industry
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Pharma & healthcare marketing
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Pharma & healthcare advertising
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- Premium Statistic Pharma ad spend in the U.S. 2022-2023
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- Premium Statistic Healthcare ad spend on magazines in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on radio in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on OOH advertising in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on newspapers in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on cinema in the U.S. 2019-2021
Digital
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- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Healthcare & pharmaceutical industry digital ad spend in the U.S. 2011-2024
- Premium Statistic Healthcare's display ad spend in the U.S. 2019-2021
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Market leaders
3
Consumer insights
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- Premium Statistic Consumer perception of the revelance of pharma advertising in the U.S. 2023, by age
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- Premium Statistic Consumer attitude to the length of pharma advertising in the U.S. 2022
- Premium Statistic Actions taken in reaction to pharma advertising in the U.S. 2023, by age
- Premium Statistic Share of women seeking out influencers for health recommendations in the U.S. 2022
- Premium Statistic Experiences of consumers aged 65+ with Medicare marketing in the U.S. 2022
- Premium Statistic Frequency of Medicare solicitations consumers aged 65+ received in the U.S. 2022
Further related statistics
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- Healthcare industry ad spend in the U.S. 2006-2015
- China - ad spending and online ad spending
- Advertising expenditure of pharma and health industry in Switzerland 2013-2017
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Native digital display ad spend in the U.S. 2016-2018, by device
- Native digital display ad spend in the U.S. 2016-2020
- Canada digital video ad spend change 2021-2025
- Most advertised categories in medical journals in the U.S. H1 2019
- Native digital display ad spend growth in the U.S. 2016-2018, by device
- Digital advertising spending in Australia 2008-2015, by type
- Advertising expenditure for pharmaceutical products in Germany 2000-2017
- Advertising expenditure for dental products in specialist magazines in Germany 2013
- Average monthly online ad spend of healthcare domains in the U.S. 2019
- Online advertising expenditure in China Q1-Q4 2012, by industry
- Strategic investments value of pharmaceutical industry China 2012-2017
- Probiotics breakdown of sales by pharmaceutical laboratory Spain 2018
- Total number of employees in the Dubai Health Authority in Dubai 2010-2019
Further Content: You might find this interesting as well
Statistics
- Healthcare industry ad spend in the U.S. 2006-2015
- China - ad spending and online ad spending
- Advertising expenditure of pharma and health industry in Switzerland 2013-2017
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Native digital display ad spend in the U.S. 2016-2018, by device
- Native digital display ad spend in the U.S. 2016-2020
- Canada digital video ad spend change 2021-2025
- Most advertised categories in medical journals in the U.S. H1 2019
- Native digital display ad spend growth in the U.S. 2016-2018, by device
- Digital advertising spending in Australia 2008-2015, by type
- Advertising expenditure for pharmaceutical products in Germany 2000-2017
- Advertising expenditure for dental products in specialist magazines in Germany 2013
- Average monthly online ad spend of healthcare domains in the U.S. 2019
- Online advertising expenditure in China Q1-Q4 2012, by industry
- Strategic investments value of pharmaceutical industry China 2012-2017
- Probiotics breakdown of sales by pharmaceutical laboratory Spain 2018
- Total number of employees in the Dubai Health Authority in Dubai 2010-2019
MediaPost. (September 6, 2022). Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/
MediaPost. "Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars)." Chart. September 6, 2022. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/
MediaPost. (2022). Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/
MediaPost. "Healthcare and Pharmaceutical Industry Digital Advertising Spending in The United States from 2011 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/
MediaPost, Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/ (last visited May 10, 2024)
Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars) [Graph], MediaPost, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/