In 2023, digital advertising accounted for 12.7 percent of the total ad spending in Germany. It was the third largest medium in the Western European country. TV and newspapers both received larger shares, with 50 percent and 15 percent, respectively.
Share of digital in advertising spending in Germany from 2020 to 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in Germany
Overview
7
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Online advertising expenditure in Germany 2006-2022
- Premium Statistic Digital ad spend in Western Europe 2023, by country
- Premium Statistic Digital ad spend growth in Germany 2020-2022
- Premium Statistic Digital share of ad spend in Germany 2020-2023
- Premium Statistic Opinions on digital ad market growth in Germany for 2024
- Premium Statistic Digital ad spend in Germany 2023, by industry
Formats
8
- Premium Statistic Digital marketing spend in Germany 2023, by type
- Basic Statistic Digital display advertising revenue in Germany 2013-2023
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2023
- Premium Statistic Search ad spend in Germany 2020-2022
- Premium Statistic Social media ad spending in Germany 2017-2027, by device
- Premium Statistic Social media ad reach in Germany 2024, by platform
- Premium Statistic Digital audio ad spending in Germany 2018-2023
- Premium Statistic Podcast ad spend in Germany 2019-2023
Desktop & mobile
5
- Premium Statistic Largest mobile advertising markets worldwide 2022, by ad spend
- Premium Statistic Digital ad spend in Germany 2023, by device
- Premium Statistic Digital ad spend in Germany 2020-2023, by device
- Premium Statistic Desktop ad spend in Germany 2020-2023
- Premium Statistic Mobile ad spend in Germany 2020-2023
Programmatic
5
- Premium Statistic Programmatic ad spend in Germany 2017-2028
- Premium Statistic Programmatic ad spend growth in Germany 2018-2028
- Premium Statistic Biddable marketplace ad spending in Germany 2021-2023
- Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
- Premium Statistic Emissions generated per 1,000 programmatic ad impressions worldwide 2023, by country
Consumer insights
8
- Premium Statistic Digital advertising touchpoints in Germany 2023
- Premium Statistic Attitudes towards online advertising in Germany 2023
- Premium Statistic Gen Z attitudes to online advertising in Germany in 2023
- Premium Statistic Online advertising practices experienced by German consumers 2022
- Basic Statistic Advertising influence on shopping in Germany 2023, by type of advertisement
- Premium Statistic Ad reach among Black Friday & Cyber Monday Shoppers in Germany 2023, by medium
- Premium Statistic Consumer attitudes towards targeted ads in Germany 2023
- Premium Statistic Consumer concerns about targeted ads in Germany 2022
Further related statistics
14
- Digital share of advertising spending in Estonia 2008-2015
- Digital advertising expenditure in Russia 2022, by segment
- Digital share of advertising spending in Greece 2008-2015
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital share of advertising spending in Romania 2008-2015
- Digital share of advertising spending in Austria 2021-2022
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital share of advertising spending in Switzerland 2008-2015
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital share of advertising spending in Bulgaria 2008-2015
- Digital share of advertising spending in Poland 2008-2015
- Digital ad spend in Finland 2022, by format
- Digital share of advertising spending in the Czech Republic 2008-2015
- Beauty & fashion digital ad spend in the U.S. 2021, by company
Further Content: You might find this interesting as well
Statistics
- Digital share of advertising spending in Estonia 2008-2015
- Digital advertising expenditure in Russia 2022, by segment
- Digital share of advertising spending in Greece 2008-2015
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital share of advertising spending in Romania 2008-2015
- Digital share of advertising spending in Austria 2021-2022
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital share of advertising spending in Switzerland 2008-2015
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital share of advertising spending in Bulgaria 2008-2015
- Digital share of advertising spending in Poland 2008-2015
- Digital ad spend in Finland 2022, by format
- Digital share of advertising spending in the Czech Republic 2008-2015
- Beauty & fashion digital ad spend in the U.S. 2021, by company
Statista. (January 31, 2024). Share of digital in advertising spending in Germany from 2020 to 2023 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. "Share of digital in advertising spending in Germany from 2020 to 2023." Chart. January 31, 2024. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. (2024). Share of digital in advertising spending in Germany from 2020 to 2023. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. "Share of Digital in Advertising Spending in Germany from 2020 to 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista, Share of digital in advertising spending in Germany from 2020 to 2023 Statista, https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/ (last visited May 02, 2024)
Share of digital in advertising spending in Germany from 2020 to 2023 [Graph], Statista, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/