This statistic illustrates the knowledge UK marketers and advertisers have of digital marketing attribution and analytics in 2016. Of respondents, 41 percent reported they were able to track attribution on most campaigns and analyse the results accordingly.
How knowledgeable do you feel about marketing attribution and analytics?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic E-mail message types used to achieve email campaign goals in the UK 2021
- Premium Statistic Success measurement metrics in email marketing worldwide 2019
- Premium Statistic Types of content used in marketing worldwide 2022
- Premium Statistic Social media marketing penetration in the U.S. 2013-2022
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Leading email marketing practices used in companies worldwide 2019
- Premium Statistic Leading challenges of influencer marketing in the U.S. 2019
- Premium Statistic Distribution of the content marketing budget in Belgium 2018, by activity
- Premium Statistic Content marketing methods used in Belgium 2018
About the region
10
- Basic Statistic Online marketing tactics considered invasive in the United Kingdom (UK) 2013
- Premium Statistic Share of social in marketing budgets in the UK 2023
- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2022
- Premium Statistic Contribution of social media marketing to companies' performance in the UK 2022
- Premium Statistic Marketing budgets' share in North America & Europe 2017-2024, by segment
- Premium Statistic Investments made to improve digital marketing in the UK 2021
- Premium Statistic E-mail click-to-open rate in the UK 2022, by sector
- Premium Statistic E-mail marketing click-through rate in the UK 202, by sector
- Premium Statistic Change in customer activities in the UK 2020
- Premium Statistic Most used cases of personalization experiences by marketers U.S. and UK 2020
Other regions
10
- Premium Statistic Factors influencing U.S. consumers to buy direct to consumer products 2019
- Premium Statistic Dialogue marketing advertising expenditure in Germany 2016-2022
- Premium Statistic Coronavirus impact on marketing budgets in Finland 2020
- Premium Statistic Using data for marketing purposes in Europe in 2019
- Premium Statistic Social media marketing strategies used in Poland 2019
- Premium Statistic Italy: retail grocery touch points used among customers 2017, by type
- Premium Statistic Number of newsletters to which people subscribed in France 2017
- Premium Statistic Marketer perspectives on ROI of streaming video vs. traditional campaigns 2016-2017
- Basic Statistic Survey on usage of social media for marketing activities in Sweden 2017
- Premium Statistic Growth of digital marketing spend in Spain 2019-2020
Related statistics
10
- Premium Statistic Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2023
- Premium Statistic Digital ad spend in Sweden 2020-2021, by format
- Premium Statistic Level of consent to cookies usage in the U.S. 2021, by age
- Premium Statistic Content marketing challenges among companies in Denmark 2021
- Premium Statistic Permission marketing expenditure in Denmark 2009-2020
- Premium Statistic Search engine advertising expenditure in Denmark 2009-2020
- Premium Statistic Digital marketing use in Norway 2020, by channel
- Premium Statistic Swedish companies with most effective digital marketing 2020
Further Content: You might find this interesting as well
Statistics
AdRoll. (February 1, 2016). How knowledgeable do you feel about marketing attribution and analytics? [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. "How knowledgeable do you feel about marketing attribution and analytics?." Chart. February 1, 2016. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. (2016). How knowledgeable do you feel about marketing attribution and analytics?. Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. "How Knowledgeable Do You Feel about Marketing Attribution and Analytics?." Statista, Statista Inc., 1 Feb 2016, https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll, How knowledgeable do you feel about marketing attribution and analytics? Statista, https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/ (last visited June 03, 2024)
How knowledgeable do you feel about marketing attribution and analytics? [Graph], AdRoll, February 1, 2016. [Online]. Available: https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/