Market share of the largest players on the confectionery market in Sweden 2022
Confectionery sales
The turnover from the retail sales of sugar, jam, honey, chocolate and confectionary showed a growth trend in recent years in Sweden. As of 2020, sales amounted to approximately 35 billion Swedish kronor.
Fairtrade chocolate
When looking at the sales of chocolate, it is noticeable that Swedes like to buy Fairtrade products. The revenue from Fairtrade chocolate increased strongly in the past years. In 2016, it reached 107 million Swedish kroner. Fairtrade helps to make cocoa farming more sustainable by guaranteeing fair prices to the farmers.