This statistic presents the household penetration rate of leading home care brands in Portugal in 2018. That year, Renova was the home care brand with the highest penetration rate in Portugal, with 67.4 percent of households buying the brand. Cif and Fairy ranked in second and third place, with penetration rates of 56 percent and 53.4 percent, respectively.
Household penetration rate* of leading home care brands in Portugal in 2018
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Kantar Worldpanel. (February 26, 2020). Household penetration rate* of leading home care brands in Portugal in 2018 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/905192/home-care-brands-penetration-rate-portugal/
Kantar Worldpanel. "Household penetration rate* of leading home care brands in Portugal in 2018." Chart. February 26, 2020. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/905192/home-care-brands-penetration-rate-portugal/
Kantar Worldpanel. (2020). Household penetration rate* of leading home care brands in Portugal in 2018. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/905192/home-care-brands-penetration-rate-portugal/
Kantar Worldpanel. "Household Penetration Rate* of Leading Home Care Brands in Portugal in 2018." Statista, Statista Inc., 26 Feb 2020, https://www.statista.com/statistics/905192/home-care-brands-penetration-rate-portugal/
Kantar Worldpanel, Household penetration rate* of leading home care brands in Portugal in 2018 Statista, https://www.statista.com/statistics/905192/home-care-brands-penetration-rate-portugal/ (last visited May 11, 2024)
Household penetration rate* of leading home care brands in Portugal in 2018 [Graph], Kantar Worldpanel, February 26, 2020. [Online]. Available: https://www.statista.com/statistics/905192/home-care-brands-penetration-rate-portugal/