In 2020, a significant reorganization could be observed in the home care brands ranking by household penetration rate. Namely, Zewa overtook a leading position to Fairy, accounting for over 48 percent of loyal households. Fairy was the second most-purchased brand in this category in the country as of 2020.
Household penetration rate of leading home care brands in Russia in 2017 and 2020
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Kantar Worldpanel. (June 26, 2021). Household penetration rate of leading home care brands in Russia in 2017 and 2020 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/905196/home-care-brands-penetration-rate-russia/
Kantar Worldpanel. "Household penetration rate of leading home care brands in Russia in 2017 and 2020 ." Chart. June 26, 2021. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/905196/home-care-brands-penetration-rate-russia/
Kantar Worldpanel. (2021). Household penetration rate of leading home care brands in Russia in 2017 and 2020 . Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/905196/home-care-brands-penetration-rate-russia/
Kantar Worldpanel. "Household Penetration Rate of Leading Home Care Brands in Russia in 2017 and 2020 ." Statista, Statista Inc., 26 Jun 2021, https://www.statista.com/statistics/905196/home-care-brands-penetration-rate-russia/
Kantar Worldpanel, Household penetration rate of leading home care brands in Russia in 2017 and 2020 Statista, https://www.statista.com/statistics/905196/home-care-brands-penetration-rate-russia/ (last visited May 13, 2024)
Household penetration rate of leading home care brands in Russia in 2017 and 2020 [Graph], Kantar Worldpanel, June 26, 2021. [Online]. Available: https://www.statista.com/statistics/905196/home-care-brands-penetration-rate-russia/