Share of online retailers sending emails to customers after purchase in France 2020
three e-mails were sent (including the order confirmation), on average.
After carrying out an online order, most of consumers wait for further instructions or information regardind their purchases. Thus, the source has analyzed the communication strategy of the most popular e-commerce businesses in France after purchase. In France in 2020, more than half of the businesses sent two or less emails after an order, which included the confirmation e-mail. Looking at the carrier company,