categories, such as paid search advertising and display advertising, but also a variety of transaction methods, of which performance-based advertising is by far the largest.
The expenditure on internet advertising media in Japan stood at approximately 2.69 trillion Japanese yen in 2023. Internet advertising media include a variety of Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen)
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Other statistics that may interest you Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2014-2023
- Premium Statistic Expenses on online advertising media in Japan 2023, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2022
- Premium Statistic Display advertising expenses in Japan 2018-2022
- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Affiliate advertising expenses in Japan 2018-2022
- Premium Statistic Expenses on social advertising in Japan 2018-2023
- Premium Statistic Expenses on social advertising in Japan 2023, by ad category
Leading companies
6
- Premium Statistic Dentsu Group's global revenue 2014-2024
- Premium Statistic Hakuhodo's revenue FY 2017-2022
- Premium Statistic CyberAgent's net sales FY 2014-2023
- Premium Statistic Vector's net sales FY 2015-2024
- Premium Statistic ValueCommerce's revenue FY 2014-2023
- Premium Statistic GMO AD Partners' net sales FY 2016-2023
Usage of reporting tools
4
- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2023
- Premium Statistic Main channels for online brand research Japan Q3 2023
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2023, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
Further related statistics
17
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- Distribution of advertising spending in Sweden 2022, by medium
- Distribution of ad and marketing communications spending in Sweden 2019, by activity
- Monthly advertising spending in Sweden November 2020, by media
- Advertising spending in Sweden Q1 2015 to Q1 2016
- Year-on-year advertising spending change in Sweden November 2020, by media
- Charging ways in online advertising market in China 2012
- Digital ad spend in Sweden 2020-2021, by format
- Annual growth of online advertising expenses in Japan 2014-2023
- Share of total advertising expenditure in Singapore 2018 by media type
- Ad spend in the Netherlands 2020, by medium
- Online advertising quarterly revenue in China 2020, by type
- Market volume of online advertising in Switzerland 2006-2017, by segment
- Growth rate of China's data middle platform industry 2019-2024
- Industry revenue of “manufacture of non-metallic mineral products“ in China 2012-2025
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Statistics
- Advertising spending distribution in Norway 2018, by medium
- Cumulated advertising spending in Sweden 2020, by media
- Distribution of advertising spending in Sweden 2022, by medium
- Distribution of ad and marketing communications spending in Sweden 2019, by activity
- Monthly advertising spending in Sweden November 2020, by media
- Advertising spending in Sweden Q1 2015 to Q1 2016
- Year-on-year advertising spending change in Sweden November 2020, by media
- Charging ways in online advertising market in China 2012
- Digital ad spend in Sweden 2020-2021, by format
- Annual growth of online advertising expenses in Japan 2014-2023
- Share of total advertising expenditure in Singapore 2018 by media type
- Ad spend in the Netherlands 2020, by medium
- Online advertising quarterly revenue in China 2020, by type
- Market volume of online advertising in Switzerland 2006-2017, by segment
- Growth rate of China's data middle platform industry 2019-2024
- Industry revenue of “manufacture of non-metallic mineral products“ in China 2012-2025
- Export value of sugar and sugar confectionery Indonesia 2013-2022
Dentsu. (February 27, 2024). Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/
Dentsu. "Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/
Dentsu. (2024). Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/
Dentsu. "Expenditure on Internet Advertising Media in Japan from 2014 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/
Dentsu, Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/ (last visited May 13, 2024)
Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/