During a survey carried out among U.S. advertising decision-makers in late 2022, it was found that 91 percent of respondents used online retail media ads. Nearly three quarters used offsite display retail media ads. In-store digital out-of-home (DOOH) had the lowest usage rate, named by 46 percent of advertisers.
Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022
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Other statistics that may interest you Digital retail media advertising in the United States
Overview
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- Premium Statistic Digital retail media ad spend worldwide 2018-2028
- Premium Statistic Digital retail media CTR worldwide 2021-2023
- Premium Statistic Digital retail media CPC worldwide 2021-2023
- Premium Statistic Digital retail media ad spend growth 2022, by ad type
- Premium Statistic Retail media ad spend in the U.S. 2019-2026
- Premium Statistic Retail media ad spend CAGR in the U.S. 2019-2026
- Premium Statistic Retail media share of digital ad spend in the U.S. 2021-2027
Key players
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- Premium Statistic Revenue of retail media platforms worldwide 2021
- Premium Statistic Retail media ad spend in the U.S. 2019-2026, by platform
- Premium Statistic Retail media ad spend growth 2019-2026, by platform
- Premium Statistic Digital retail media ad spend in the U.S. 2019-2023, by company
- Premium Statistic Digital retail media ad revenue growth worldwide 2022, by retailer
- Basic Statistic Digital retail media advertising ARPU in the U.S. 2021, by network
- Premium Statistic Most-used retail media networks in the U.S. 2022
Marketer insights
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- Premium Statistic Usage of retail media advertising in the U.S. 2022
- Premium Statistic Benefits of retail media networks in the U.S. 2022
- Premium Statistic Types of retail media network (RMN) ad partners used in the U.S. 2022
- Premium Statistic Types of retail media network (RMN) ad tactics used in the U.S. 2022
- Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2022
- Premium Statistic Leading digital retail media ad formats in North America 2022
- Premium Statistic Leading objective of retail media campaigns in the U.S. 2022
- Premium Statistic Goals of retail media campaigns in the U.S. 2022
Consumer insights
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- Premium Statistic Main online platforms for product research in the U.S. 2023
- Premium Statistic Most trusted social networks to find and buy products in the U.S. 2022
- Premium Statistic Fastest growing e-commerce websites in the U.S. 2022
- Basic Statistic Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
- Premium Statistic Leading shopping apps in the U.S. 2021, by monthly active users
- Premium Statistic Leading groceries websites in the U.S. 2023, based on visit share
- Premium Statistic Most visited U.S. fashion retailer websites based on monthly visits 2020-2021
- Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
Further Content: You might find this interesting as well
IAB (U.S.). (November 15, 2022). Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/
IAB (U.S.). "Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022." Chart. November 15, 2022. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/
IAB (U.S.). (2022). Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/
IAB (U.S.). "Types of Retail Media Network (Rmn) Ad Tactics Used by Advertisers in The United States as of November 2022." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/
IAB (U.S.), Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022 Statista, https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/ (last visited May 15, 2024)
Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022 [Graph], IAB (U.S.), November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/