In fiscal year 2021, the high-targeted toys market in Japan was valued at around 135 billion Japanese yen, representing an increase by 16 percent compared to the previous year. The toy market targeting adult customers commonly refers to toys that aim at rousing the feeling of nostalgia and include various categories like character toys, jigsaw puzzles, and electronic toys among others.
Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2021 (in billion Japanese yen)
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Other statistics that may interest you Toy market in Japan
Overview
5
- Premium Statistic Toy market size in Japan FY 2013-2022
- Premium Statistic Toy market size in Japan FY 2022, by type
- Premium Statistic Production volume of plastic models Japan 2013-2022
- Premium Statistic Production volume of electronic toys Japan 2013-2022
- Premium Statistic Toys household expenditure in Japan 2014-2022
Trade
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Sales
5
- Premium Statistic Card game market size in Japan FY 2016-2023
- Premium Statistic Toys for adults market size in Japan 2018-2021
- Premium Statistic Plastic models sales value in Japan 2013-2022
- Premium Statistic Electronic toys sales value in Japan 2013-2022
- Premium Statistic Plush toys market size in Japan 2018-2021
Otaku market
6
- Premium Statistic Character merchandising market size in Japan FY 2014-2023
- Premium Statistic Anime merchandising market size Japan 2013-2022
- Premium Statistic Trading card games market size in Japan FY 2018-2022
- Premium Statistic Capsule toys market size in Japan FY 2016-2023
- Premium Statistic Plastic character model market size in Japan FY 2016-2023
- Premium Statistic Dolls market size in Japan FY 2014-2023
Major companies
5
- Premium Statistic Bandai Namco's net sales in the toy and hobby segment FY 2019-2024
- Premium Statistic Bandai Namco's sales of toy and hobby business IPs in Japan FY 2023
- Premium Statistic Happinet's net sales FY 2013-2022
- Premium Statistic Tomy's net sales in Japan FY 2018-2023
- Premium Statistic OLC Group's merchandise net sales FY 2016-2023
Children's toy
4
- Premium Statistic Share of preschoolers playing with building blocks in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with toys and miniature models in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with jigsaw puzzles in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with cards in Japan 1995-2022
Collectibles
4
Further related statistics
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- Toy market shipment value in Japan 2011-2016
- Boys' toys market size in Japan 2019-2021
- Analog games market size in Japan FY 2018-2022
- Electronic toys market size in Japan 2014-2016
- Model toys market size in Japan 2014-2016
- Toy figures market size in Japan FY 2014-2023
- Girls' toys market size in Japan 2019-2021
- Seasonal toys market size in Japan 2014-2016
- Jigsaw puzzles market size in Japan FY 2018-2022
- Plush toys market size in Japan 2018-2021
- Trading card games market size in Japan FY 2018-2022
- Number of toys bought per child in leading European toy markets 2013
- Toy sales growth in Europe 2014, by category
- Distribution channels of toys market in Poland 2012-2022
- Children's toy market in Poland 2012-2022, by product type
- Professional service robot market size in Japan FY 2017-2022
- Industry revenue of “sign manufacturing“ in Ohio 2012-2024
- E-cigarette use among adult workers in the U.S. in 2017 and 2018, by region
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Statistics
- Toy market shipment value in Japan 2011-2016
- Boys' toys market size in Japan 2019-2021
- Analog games market size in Japan FY 2018-2022
- Electronic toys market size in Japan 2014-2016
- Model toys market size in Japan 2014-2016
- Toy figures market size in Japan FY 2014-2023
- Girls' toys market size in Japan 2019-2021
- Seasonal toys market size in Japan 2014-2016
- Jigsaw puzzles market size in Japan FY 2018-2022
- Plush toys market size in Japan 2018-2021
- Trading card games market size in Japan FY 2018-2022
- Number of toys bought per child in leading European toy markets 2013
- Toy sales growth in Europe 2014, by category
- Distribution channels of toys market in Poland 2012-2022
- Children's toy market in Poland 2012-2022, by product type
- Professional service robot market size in Japan FY 2017-2022
- Industry revenue of “sign manufacturing“ in Ohio 2012-2024
- E-cigarette use among adult workers in the U.S. in 2017 and 2018, by region
Yano Research. (January 11, 2023). Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2021 (in billion Japanese yen) [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/
Yano Research. "Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2021 (in billion Japanese yen)." Chart. January 11, 2023. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/
Yano Research. (2023). Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2021 (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/
Yano Research. "Shipment Value of The High-targeted Toys Market in Japan from Fiscal Year 2018 to 2021 (in Billion Japanese Yen)." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/
Yano Research, Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2021 (in billion Japanese yen) Statista, https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/ (last visited May 02, 2024)
Shipment value of the high-targeted toys market in Japan from fiscal year 2018 to 2021 (in billion Japanese yen) [Graph], Yano Research, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/695798/japan-high-targeted-toys-market-size/